What We Do | PM Consulting

Helping the Travel Experiences Ecosystem
Grow

PM Consulting helps tours, attractions, experience providers and travel technology companies unlock sustainable commercial growth.

Whether you're looking to strengthen your distribution strategy, expand your travel trade network, optimise your OTA performance or choose the right technology, we provide the expertise, relationships and practical support to help you achieve your goals.

With more than 40 years of combined industry experience, we've helped businesses across the global travel industry increase revenue, build stronger partnerships and identify new opportunities for growth.

Our Areas of Expertise

Four areas of expertise. One goal: helping your business grow.

Online Travel Agencies

With more than 40 years of combined industry experience, we understand what drives success across the world’s leading Online Travel Agencies. While no one can guarantee a number-one ranking, our expertise and insights give your products the best possible opportunity to improve visibility, increase sales and strengthen OTA partnerships.

How We Help

Product positioning and optimisation
OTA relationship management
Improved visibility and rankings
New product launches and distribution opportunities

Recent Success

When a partner’s products dropped to page three on GetYourGuide, we developed a strategy to restore visibility before the busy summer season. The products moved to page one and, at their peak, became the number-one products in the destination.

Travel Trade

Travel agents and tour operators continue to offer significant opportunities for attractions and experience providers. We help businesses build product knowledge, strengthen trade relationships and diversify their sales mix through training, strategic partnerships and targeted commercial engagement.

How We Help

Travel agent training programmes
Tour operator partnerships
Product placement and contracting
International market engagement

Client Example

One partner wanted to reduce its reliance on OTAs and diversify its sales mix. Through our tour operator relationships, the product was initially introduced as an optional extra. Following its success, it was added to the operator’s future tour series.

Technology

The right technology can broaden distribution, improve resource management and reduce manual processes. We help businesses assess ticketing systems, channel managers and connectivity requirements so that their technology supports both operational needs and long-term
commercial growth.

How We Help

Ticketing and reservation system reviews
Channel manager selection
API and connectivity strategy
Requirements gathering and RFP support

Client Example

A partner had selected a new ticketing system, but it became clear that the platform would not connect with some of its largest customers. We created an RFP, assessed the available channel-management options and recommended the solution best suited to the partner’s requirements, significantly improving sales performance.

Representation

We provide an experienced, regular presence in Europe for businesses that need support in-market. From trade shows and sales missions to partner meetings and training, we represent your business, strengthen relationships and help maintain visibility within key markets.

How We Help

Trade show representation
Sales missions and partner meetings
In-person product training
European market engagement

Client Example

When increased competition threatened a well-known attraction’s position in the European market, we represented the business at major trade shows including WTM London and ITB Berlin. We also joined local sales missions and trained new and existing partners on the attraction’s offering.

Helping the Travel Experiences Ecosystem Grow

Our Areas of Expertise

Online Travel Agencies

How We Help

Recent Success

Helping the Travel Experiences Ecosystem
Grow